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Project Overview:

  • Client: Popular Group of Companies
  • Campaign Duration: 5+ years (ongoing)
  • Activation Type: Brand Activation – Ramadan Iftar Campaign
  • Locations: Nationwide (Nawabshah, Islamabad, Nowshera, Mingora Swat, and more)

Key Highlights:

  • Organized iftar gatherings across multiple cities, touching urban and rural communities alike
  • Distributed free meals to the underprivileged, travelers, and locals during Ramadan
  • Promoted messages of unity, brotherhood, and discipline in alignment with the values of Ramadan
  • Active INNOVATION executed the campaign seamlessly for over 5 years, with continuous growth and success
  • Built strong emotional connections between the brand and communities throughout PakistanSafar-e-Ramadan – Nationwide Iftar Campaign for Popular Group of CompaniesFor over 5 years, Active INNOVATION has proudly partnered with Popular Group of Companies to bring the spirit of Ramadan to communities across Pakistan through the Safar-e-Ramadan campaign. This annual activation, spanning cities like Nawabshah, Islamabad, Nowshera, and Mingora Swat, embodies the true essence of Ramadan—unity, discipline, and brotherhood.

    Each year, during the holy month of Ramadan, our team organizes iftar gatherings that bring people together in an atmosphere of shared goodwill and blessings. From bustling urban centers to remote towns, we’ve successfully executed these events, ensuring that the message of giving and togetherness reaches far and wide. Our activation involves setting up beautifully arranged iftar stalls where free meals are distributed to the underprivileged, travelers, and community members, reflecting the charitable values that Ramadan teaches.

    In 2023, the campaign once again touched the hearts of people in Pakistan, spreading a beautiful message of unity through collective iftar gatherings. The journey of Safar-e-Ramadan has become a significant part of Popular Foods’ brand identity, symbolizing their commitment to spreading positivity, generosity, and compassion throughout Pakistan.

    Through seamless execution and thoughtful planning, we’ve helped Popular Group of Companies build an emotional connection with the public, reinforcing their brand as one that truly cares for the well-being of communities. With Alhamdulillah over five years of success, we are humbled to be part of this ongoing journey and look forward to continuing this impactful tradition in the years to come, in sha Allah.