Hilton Pharma Exclusive Brand Activation – PC Bhurban
Discover how we engineered a commanding, standalone presence for Hilton Pharma to cement their authority as the Leader in Diabetes Care at PC Bhurban.
Each project is a testament to our commitment to excellence, creativity, and seamless execution.
Our Portfolio
Latest Endeavors at Active INNOVATION
Our Latest Projects
POPULAR POP COLA – Nationwide Float Activation Campaign
A 30-day nationwide activation by Active INNOVATION Pvt. Ltd. for POPULAR POP, featuring two traveling floats across Pakistan with live sampling, games, and engagement activities—successfully launching the new soda line with massive public response.
Philips Trade Event – Karachi
Executed at Pearl Continental Hotel Karachi, the Philips Trade Event brought together trade partners and stakeholders in a professionally managed and engaging environment.
Safar-e-Ramadan 2025 Nationwide Iftar Campaign for Popular Group of Companies
For over 5 years, Active INNOVATION has partnered with Popular Food Industries to distribute daily Iftar meals to 500+ needy individuals across multiple cities in Pakistan during the Safar-e-Ramadan initiative. This impactful campaign promotes unity, compassion, and community spirit during the holy month of Ramadan.
New KIA Sportage Launch – Karachi
The New KIA Sportage Launch in Karachi showcased cutting-edge design, advanced features, and an immersive experience for car enthusiasts and industry experts.
ZYN Unplugged Night – Chai Dosti Café, DHA, Lahore
ZYN Unplugged Night at Chai Dosti Café, Lahore, delivered a soulful acoustic experience, bringing together music lovers in a warm and intimate setting.
ZYN Live Unplugged Night – Chaar Devari Café, Gulistan-e-Johar, Karachi
ZYN Live Unplugged Night at Chaar Devari Café, Karachi, delivered an intimate and soulful musical experience, featuring acoustic performances in a cozy ambiance.
Shahbaz Oil & Ghee Stall – Movenpick Hotel, Karachi
Shahbaz Oil & Ghee stall at Pakistan Edible Oil Conference, Movenpick Hotel Karachi—expertly fabricated and executed to enhance brand presence.
Dari Mooch Hairstyling Activity – PCC Stores, Islamabad
Dari Mooch’s hairstyling activity at all PCC stores in Islamabad offered expert grooming sessions, creating a premium experience for customers.
ZYN – Live Unplugged Night at Chai Loft, Karachi
ZYN’s Live Unplugged Night at Chai Loft, Karachi, delivered a soulful musical experience with captivating acoustic performances in a cozy ambiance.
ZYN – Live Unplugged Night Lahore
ZYN’s Live Unplugged Night at Chaye Qawali, Johar Town, Lahore, offered a captivating acoustic experience, fostering a deep connection with the audience through live performances.
ZYN – Live Unplugged Night Karachi
ZYN’s Live Unplugged Night at Double Dose, DHA Karachi brought an immersive acoustic experience to life, captivating the audience with live performances in a cozy setting.
LMT Activation for National – Crushed Pickle Sampling
National’s Crushed Pickle Sampling Activation across Karachi, Lahore, and Islamabad offered customers a firsthand taste experience at LMTs, facilitated by trained brand ambassadors.
National Foods – Flavors of Eid Event
National Foods hosted the grand Flavors of Eid Dawat at Marriott Hotel, featuring exciting activities such as a Mystery Recipe Contest, live performance by The Khwatoons, an interactive social media wall, and branded photobooth. The event successfully engaged influencers and guests, celebrating Eid while promoting National Foods’ rich culinary heritage.
Mamia Diapers – Permanent BA Program – 3 Years of Success
Active INNOVATION partnered with Darimooch, Pakistan’s top men’s grooming brand, to create an engaging in-store activation. Through live demos, personalized consultations, and strategic placement, we successfully boosted customer interaction and product sales, enhancing Darimooch’s brand visibility and loyalty.
ZYN Party – September 2024, Hassan Raheem Musical Event at Al-Humrah, Lahore
In September 2024, Active Innovation Pvt. Ltd. orchestrated a vibrant ZYN party featuring the renowned artist Hassan Raheem at Al-Humrah in Lahore. This dynamic musical event was designed to immerse attendees in a unique brand experience, seamlessly blending music, entertainment, and ZYN’s bold identity.
ZYN – Concert Activation – 5th October 2024, Karachi
On October 5th, 2024, Active Innovation Pvt. Ltd. executed a thrilling concert activation for ZYN in Karachi, setting the stage for an unforgettable night. This high-energy event, headlined by top artists, drew thousands of attendees, offering a seamless blend of music, entertainment, and brand engagement. ZYN used this platform to connect with its youthful audience, showcasing its bold and vibrant identity.
Safar-e-Ramadan Nationwide Iftar Campaign for Popular Group of Companies
For over 5 years, Active INNOVATION has collaborated with Popular Group of Companies to organize the Safar-e-Ramadan iftar campaign across Pakistan. By bringing communities together through free iftar meals and spreading messages of unity and generosity, the campaign has successfully strengthened Popular Foods’ emotional connection with the public during the holy month of Ramadan.
Pakistan’s #1 Men’s Grooming Brand: Darimooch
Active INNOVATION partnered with Darimooch, Pakistan’s top men’s grooming brand, to create an engaging in-store activation. Through live demos, personalized consultations, and strategic placement, we successfully boosted customer interaction and product sales, enhancing Darimooch’s brand visibility and loyalty.