For the past three years, Active Innovation Pvt. Ltd. has been successfully managing the category for Mamia Diapers across all Imtiaz outlets in Pakistan. The Permanent BA Program ensures that dedicated brand ambassadors are present nationwide, maintaining strong customer engagement and ensuring consistent representation at every outlet. Our operations have been running smoothly, driving the visibility and success of Mamia in the competitive diaper market.
Key Highlights:
- Nationwide Presence: Brand ambassadors at all Imtiaz outlets, ensuring constant representation for Mamia Diapers.
- Category Management: Effective management of Mamia within the baby care category, enhancing product visibility and driving sales.
- Consistent Operations: Seamless coordination and execution across all outlets for over three years.
- Customer Engagement: Brand ambassadors actively interact with customers, providing product knowledge and promoting Mamia’s features.
Impact:
- Increased brand visibility in Pakistan’s leading retail chain.
- Stronger customer connections through direct interaction.
- Continuous growth in sales and market presence for Mamia Diapers.
Quick Overview:
- Brand: Mamia Diapers
- Program: Permanent BA Program
- Duration: 3 years of category management
- Locations: All Imtiaz outlets in Pakistan
- Focus: Nationwide brand ambassador presence, customer engagement, category growth
