Project Name: POPULAR POP COLA – Nationwide Float Activation Campaign
Project Type: Brand Activation / Product Launch
Active INNOVATION Pvt. Ltd. proudly executed the POPULAR POP COLA Launch Activation, a 30-day nationwide campaign designed to introduce Popular Group’s new range of soft drinks across Pakistan. The campaign was focused on building excitement, engaging audiences, and generating high brand visibility through interactive and memorable on-ground experiences.
To achieve extensive coverage, two fully branded activation floats were deployed simultaneously in different regions of Pakistan:
- The first float traveled from South to Central Pakistan, covering key locations across Sindh and South Punjab.
- The second float moved from North to Central Pakistan, starting from Swat and concluding in Lahore.
Each float featured sampling counters, free taste-testing zones, and fun games to entertain visitors and encourage direct interaction with the brand. The colorful setup, dynamic design, and engaging execution helped capture attention and create a lasting impression on the audience.
The activation successfully introduced POPULAR POP COLA to thousands of consumers, creating strong recall and positive feedback throughout the journey. It stood out as a highly successful launch campaign, reinforcing Popular Group’s innovative approach to connecting with its customers nationwide.