Safar-e-Ramadan 2025 Nationwide Iftar Campaign for Popular Group of Companies

For over 5 years, Active INNOVATION has partnered with Popular Food Industries to distribute daily Iftar meals to 500+ needy individuals across multiple cities in Pakistan during the Safar-e-Ramadan initiative. This impactful campaign promotes unity, compassion, and community spirit during the holy month of Ramadan.

Client: Popular Group
Project Type: Event Execution & Logistics Management
Locations Covered: Karachi to Peshawar
Scope of Work: End-to-end logistics, setup, and execution of daily Iftar distribution

Project Overview:

Safar-e-Ramadan 2025 is an annual Ramadan initiative by Popular Group, where 500+ individuals are provided with daily Iftar meals across multiple cities. Our role in this project is to manage and execute the entire operation, ensuring smooth coordination, timely setup, and efficient meal distribution.

To maximize reach, two dedicated setups operate simultaneously:

  • One moves from Karachi to Lahore, covering southern regions.
  • The other travels from the north to central areas, ensuring broader coverage.

Each setup delivers 250+ Iftar meals daily, requiring precise logistical planning, real-time coordination, and seamless execution.

Our Execution & Impact:

From 2018 to 2025, our team has successfully executed this project year after year, refining processes and ensuring efficiency. By handling logistics and setup, we enable Popular Group to focus on their mission of giving back to the community.

Key Highlights of Our Role:

✔ End-to-end event execution & logistics management
✔ Setup coordination for two parallel routes
✔ Daily meal distribution for 500+ individuals
✔ Efficient execution ensuring smooth operations

Our expertise in event execution allowed Popular Group to successfully carry out their Ramadan initiative with precision and impact.