A 30-day nationwide activation by Active INNOVATION Pvt. Ltd. for POPULAR POP, featuring two traveling floats across Pakistan with live sampling, games, and engagement activities—successfully launching the new soda line with massive public response.
For over 5 years, Active INNOVATION has partnered with Popular Food Industries to distribute daily Iftar meals to 500+ needy individuals across multiple cities in Pakistan during the Safar-e-Ramadan initiative. This impactful campaign promotes unity, compassion, and community spirit during the holy month of Ramadan.
For over 5 years, Active INNOVATION has collaborated with Popular Group of Companies to organize the Safar-e-Ramadan iftar campaign across Pakistan. By bringing communities together through free iftar meals and spreading messages of unity and generosity, the campaign has successfully strengthened Popular Foods’ emotional connection with the public during the holy month of Ramadan.
